Inauthentic Fake ‘WikiLeaks’ Facebook Pages controlled by Mark of the

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I believe in future many a Marketing textbook will use ‘The WikiLeaks brand’ as a case study. Of course you don’t have to be an academic in the field to appreciate that Google/Twitter/Facebook are flooded with the word, images and links all creating a carpet of opportunity to make money through advertising or linking one’s commercial wagon to the wikiLeaks star to improve Google Ranking and yield a higher rate from advertising revenues.

I am hardly an expert on the matter but let’s see what an expert does say on the matter:

2nd of January 2012 from my FB Chat Records:


 Greek Emmy
 I am sure it won’t last, but I am making the most of it… 

what did you think about this wikileak-stories website?


 Ma Rk 
I think its a fake site

using wikileaks to promote his own webpage


 Greek Emmy
 pls give me some clues, it will be good to know what to look out for.

I got a strange feeling about it that’s why I put it here in FB page.


Ma Rk 

 the ite has nothing to do with wikileaks

he is using this word because it is a commom keyword for google and hope that he will get better rankings


”” Making Games For Freedom & Democracy “”


 Greek Emmy
 what do you think the goal is then? to get people to visit these other websites?


 Ma Rk
 yes….and then capitalize on ads

but its sick anyway

he doent know what hes doing

there are 55 million search result for wikileaks


 Greek Emmy
 why don’t they copyright the name? or are we against copyrighting? it is so easy to mislead people on the web.


Ma Rk 
we are against copywriting

will cost too much

take too much time

send wrong signals


 Greek Emmy
 in principal I agree.

but sometimes it feels like there is a torrent of misinformation…

like when I was following the “Julian Assange” twitter account for weeks and weeks before it finally clicked without a shred of a doubt that it was a fake


Ma Rk
 yes…this is a gaming site 

when when wikileak isnt as popular then expect ” lady gaga stories “

It is amazing how internet traffic flows are manipulated to make money from adverts. For example one can only speculate how much money can eventually be made by ‘milking’ the WikiLeaks popular brand via, let’s say their Facebook Page, which was ‘liked’ at the time of the above conversation by 1.5 million people. It must generate quite a lot of traffic. This page could then point (through it’s own ‘Liked’ List) to other pages or introduce other related WikiLeaks Pages, actively asking people to ‘Like’ them, then these secondary WikiLeaks Pages can link to other websites, generating traffic for them. Some of this traffic eventually leads to income from paid advertising. What a complicated thread of events.

But before I get lost in pure speculation any further, let’s go back to the topic. 🙂

Mark has recently made public that he was managing the WL FB page over a period of a year first jointly with another (Siggi) then alone. We also know that a number of WikiLeaks FB pages appeared in 2010/2011/2012 some of them were linked to the Main WikiLeaks page. Websites and owned by Mark were linked to these secondary WikiLeaks related pages, that were also managed by forum ‘staff’ who added relevant content and linked to the forum/sja sites. Here is a list of the most known pages:

Wikileaks Cablegate
FB ID 207230605981081
WikiLeaks: The Global Intelligence Files
FB ID 360491143985667
FB ID 363067913731557
Friends Of Wikileaks(FoWL)
FB ID 353258984743187
FB ID 100989556660994
The Wikileaks Supporters Forum Open Community
FB ID 161833024009325
WikiLeaks Deutschland / Germany
FB ID 110338505704527
Wikileaks Plus D – The Kissinger Cables
FB ID 151497241692891
Sunshine Press
FB ID 109174195782437

Aggregate Likes 182,981

I helped manage three of the above for varied durations. The Global Intelligence Files was my main one and I was assisting Isis with Cablegate and Jerri with one of the FoWL pages. My involvement stopped on the 22/08/2012 when I left the forum in protest for Mark’s 180 degrees turn into an anti-WL/JA ‘supporter’. Not only his assertions that JA was ‘an Agent of the West assisting the Muslim Brotherhood establish M.E. regimes’ were preposterous but the pressure he applied on me to agree with his mad views was intolerable to me and I had to leave. But still, only but a few weeks earlier he was WL’s most ardent supporter and under his forum umbrella and FB pages, I enjoyed seeing the ‘Likes’ grow by hundreds then thousands and this is as far as my understanding went. I never engaged in conversation with people who ‘liked’ or commented and left the spammers well alone. After all, I could have been accused of censorship, discrediting WL!:

From my Facebook Chat Record 27th of February 2012:

2/27, 9:33pm

 Greek Emmy 
Thnx for that. 
Ok I have a spammer his name is Dave Johnson
and puts this photo link : with negative message. 
He has already posted 9 times on different posts always “Julian is fake”, “It is a government operation” and the link is spammy and rude. 
What do I do with this guy and his spammy posts?

David Johnson 


From San Jose, California


2/27, 11:17pm

 Greek Emmy
 Thank you for sorting it out

2/27, 11:17pm

 Ma Rk
 yes….always ask me first

some spammer do this in order to get themselves deleted….then tell the world that wikileaks is censoring them

so leave these bad guys tzo me

I just deleted 73 comments

and he is banned from the page now

he was also on Wikileaks and Sunshine Press facebopok pages

2/27, 11:20pm

 Greek Emmy
 omg, thank you, happy to leave the badies to you he must have an ulterior motive to go to such trouble…

2/27, 11:20pm

 Ma Rk
 government paid troll

nothing special

2/27, 11:24pm

 Greek Emmy
 lol – I can well believe that, and if I imaging it is our taxes that are used… grumph. This is not my idea of the social contract….

A matter of Authenticity

We read here that in the past WikiLeaks related Facebook pages have seen a bit of a bumpy journey, relating to whether they are authentic or not.

The above mentioned pages have all the appearance of authenticity. The amazing logos, relevant content regularly updated, a list of relevant recommended ‘Likes’. In some cases they even state to be an ‘Official Facebook Page’ of the organisation they are dedicated to.

See here for example: in the ‘About’ page For Sunshine press it says and I quote:

Official Facebook Page– The Sunshine Press (Wikileaks), is an international non-profit organization funded by: Human Rights Campaigners Investigative Journalists Technologists Lawyers The general public

But I know that this is not so, this is certainly not an authentic page in as far as it is not an Official page for Sunshine press. It is controlled by Mark and it has absolutely nothing to do with anyone else. You can see for yourself here: that most posts relate to the

In fact most of the pages above were set up in the same manner till at some point in Spring 2012 the message went round that we should change all of them into ‘Community pages’ which certainly happened.

Still, even as Community pages they are fraudulent as they are not WikiLeaks supportive pages, the only one they support is Mark and his forum. You do not have to go further than the very first page of the links above, the very first posts there, to see clearly of what I am talking about.
Furthermore, recent usage of these pages include disseminating false, smearing information against WikiLeaks, Julian Assange and their supporters. In this manner, the pages have become means of cyber-bullying.

So, I conclude: The Facebook Pages that are controlled by Mark are not authentic, they are not supportive, not authorised and the only reason they exist is to channel Internet Traffic to the websites and the

How do you describe such tactics other than fraudulent? and what is the motivation for running and staffing such Facebook pages?